Rumrill Corridor Plan

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The Rumrill Corridor Plan is Adopted!

Read the Rumrill Corridor Plan HERE

Appendices: [click to open]

The San Pablo City Council adopted the Rumrill Corridor Plan on July 7, 2025. For questions, please contact Planning@sanpabloca.gov or 510-215-3030.

land use map

Document Center

Here you will find the latest drafts of documents relating to this project. Documents will be added and updated as the Plan is developed.

Project Overview

Document

Rumrill Boulevard is a minor commercial and residential arterial running north-south that extends from San Pablo's southwestern City limit to connect with Broadway and San Pablo Avenue to the northeast. The City and the Association of Bay Area Governments (ABAG) have designated the southern portion of the corridor between Brookside Drive and Costa Avenue as a Priority Development Area (PDA), a designation for areas that are near public transit and planned for new homes, jobs, and community amenities. The Rumrill PDA is also identified as an Employment Focus Area in Plan Bay Area 2040 and projected to see 22 new households and 194 jobs added by 2040. A predominantly Latin@ area, major existing uses along the corridor include industrial yards, the Rumrill Sports Park, an older mobile home park, and the Rumrill Garden Apartments, together with a variety of auto-related uses, grocery stores, churches, restaurants, commercial services, and several underused and abandoned properties. While a Complete Streets Study for the corridor was completed in 2015, and the Rumrill Complete Streets Project is nearing completion, the corridor has never been studied as a whole with a view to establishing a coherent vision, land use and development strategy, or plan for revitalization. The City's upcoming General Plan Update and new cycle Housing Element present an opportunity to plan holistically for the area and develop a strategy that will lead to improved environmental conditions, economic opportunities, and housing development sites. While piggy-backing off of this larger effort, the proposed Rumrill Boulevard Corridor Plan will include a more intensive community outreach and planning effort focused on the unique needs and conditions of this neighborhood.

Project Schedule

Plan Development: Spring 2024 - Spring 2025

Community Outreach: Spring 2024 - Fall 2024

Key Project Elements

The project includes the following key elements:

  • An Existing Conditions Analysis that identifies issues and opportunities in the Plan area.
  • Community Engagement in the form of pop-ups, stakeholder meetings, a listening session, a community workshop, and Decision-maker Study Sessions with the Planning Commission and City Council
  • An Alternatives Evaluation, to include the preparation of up to three land use and circulation alternatives that respond to the existing conditions, issues, and opportunities of the area, as well as input received from initial community outreach. These alternatives will be presented to the community during a workshop.
  • Based on community input received, a Preferred Plan will then be developed to reflect community preferences and priorities, and will be reviewed with the stakeholder group, Planning Commission, and City Council.
  • A Draft Plan will then be developed, informed by all the previous work and feedback received by the Project Team. The Draft Plan will be made available for public review and comments.
  • A Final Draft of the Rumrill Blvd Corridor Plan will then be considered for adoption by the Planning Commission and City Council

General Plan Land Use Map

Project Team

Project Manager: Mel Mackson, Assistant Planner, City of San Pablo

Project Design Team: Dyett & Bhatia, Urban and Regional Planners (Prime Consultant)

Bay Area Urban Economics (Market and Economics Analysis)

Kittelson & Associates, Inc (Transportation)

Project Contact

If you have any questions regarding the project, please contact Mel Mackson at (510) 215-3052 or by email at MelM@sanpabloca.gov

Project Funding

The total budget for this Plan is $250,000.

The project has been made possible through the following funding source:

  • Metropolitan Transportation Commission (MTC):
    • PDA Program Planning and Technical Assistance Grant: $250,000